Plateau Wireless is a small regional GSM cell provider in the southwestern United States.
I ran into someone who happened to be employed there and was boasting about how great a place it is. Now, I’m not in the southwest, so it’s unlikely that I’ll ever be their customer. Even so, I can make a few comments on what I see as some of the deficits in their service offerings.
First, the phone service.
(1) They have no nationwide plan. So it’s impossible to roam outside of the area without paying exhorbitant roaming fees. The website lists them. The employee tells me they don’t have them. Someone is ill-informed.
(2) They DO have no nationwide long distance plan, which is why so many people buy cell phones instead of landline phone service. But they charge for airtime out the wazoo.
Carryover minutes are good.
Loyalty minutes are really low offerings. Seriously, if I as a customer can burn through 450 minutes, giving me 30 minutes after a year isn’t boosting things really. Waiting around five years to get 100 extra minutes isn’t much of a reward for loyalty either. Do better, or come up with different rewards.
Now, onto the data service.
(1) The data service is slow. It’s GPRS and on a good day if everything is right and you’re sitting in the location they did the field test in, you might get 40kilobits per second. You might not.
(2) The rates for the data service are exhorbitant.
(3) These are all bits. All data is bits. There is no difference between the bits in email, the bits in instant messages, and the bits in SMS. The bits in SMS cost 10 cents a message for outgoing messages, and incoming are free. Unlimited SMS are 4.95 a month. This is the best, most sane SMS plan so far. But it’s not good enough.
(4) the tiers for data make no sense.
4.95 - 100kb
9.95 - 500kb
14.95 - 1mb
tethering to a laptop for unlimited, 59.95
unlimited mobile phone usage with 1mb storage for picture messaging, 69.95.
This can’t really be based on usage - we know that when you tether, you use a laptop browser way more than you would use a mini, reduced functionality browser on a mobile phone. Yet the mobile browser plan is more expensive.
Additionally, no one in their right mind who wants data is going to want 100kb of it. They want it when they want it, and no one pays attention to the kb you pull down when you’re trying to load a page. Here’s the deal: Every cell co. gets this wrong. Plateau gets it very nearly right on SMS, and very very wrong on internet. They’re the same bits.
Sell one plan for phone use, and another for tethering. $20 for unlimited SMS and unlimited internet, $30 for the same, with the additional ability to tether.
Cell companies are voice and internet service providers. They just don’t know it yet.
People don’t shop for them based on their portals. People don’t shop for them based on their ringtone sales site, or their music store that sells music you can only play on the phone.
People buy cell phones to communicate. If that means communicating via voice, or data (remember, it’s all bits. SMS and MMS are just broken forms of email. browsing is bits.) that’s why we buy. So sell us what we want. Reliable service where we want it, when we want it, and without nickel and diming us to death over the quantity we want.
WebPage: http://www.plateautel.com/GSMRates7.pdf
There are two voicemail options. The one that costs double the price lists voicemail notification as a feature. the cheaper one does not list that feature. Yet it also has voicemail notification. So they’re misleading people into paying for the more expensive option for nothing.
There are two slogans, “A Closer Connection” and “Way to go plateau!” -- which is it? Which message am I supposed to care about? Honestly, neither. “A closer connection” sounds more family friendly. “Way to go plateau” sounds like they have self-esteem issues and need to pat themselves on the back for doing a mediocre job.
There is no means to alter plan service online, the customer must go into physical brick and mortar store to alter plan.
There are way too many options. People can’t discern the right option for them when there are too many to choose from. There needs to be a “good, better, best” with three options among those delineations. Separate out the pages into Good, Better, and Best, so that you’re never exposed to more than three at a time, and you’ll be able to make a decision easier.
Plateau could do so much better. As it is, there’s no challenge to pick out what could be improved upon. Sure, some of the complaints are complaints about the cell phone companies in the US in general. The complaints remain true.
CellCos are walled gardens. As long as they all abuse their customers about equally, they can maintain this kind of business. But someday, one of them is going to tear down some walls, and all the others will be forced to respond. The two parties that win in that case are the customers and the one company that opened up first.
I ran into someone who happened to be employed there and was boasting about how great a place it is. Now, I’m not in the southwest, so it’s unlikely that I’ll ever be their customer. Even so, I can make a few comments on what I see as some of the deficits in their service offerings.
First, the phone service.
(1) They have no nationwide plan. So it’s impossible to roam outside of the area without paying exhorbitant roaming fees. The website lists them. The employee tells me they don’t have them. Someone is ill-informed.
(2) They DO have no nationwide long distance plan, which is why so many people buy cell phones instead of landline phone service. But they charge for airtime out the wazoo.
Carryover minutes are good.
Loyalty minutes are really low offerings. Seriously, if I as a customer can burn through 450 minutes, giving me 30 minutes after a year isn’t boosting things really. Waiting around five years to get 100 extra minutes isn’t much of a reward for loyalty either. Do better, or come up with different rewards.
Now, onto the data service.
(1) The data service is slow. It’s GPRS and on a good day if everything is right and you’re sitting in the location they did the field test in, you might get 40kilobits per second. You might not.
(2) The rates for the data service are exhorbitant.
(3) These are all bits. All data is bits. There is no difference between the bits in email, the bits in instant messages, and the bits in SMS. The bits in SMS cost 10 cents a message for outgoing messages, and incoming are free. Unlimited SMS are 4.95 a month. This is the best, most sane SMS plan so far. But it’s not good enough.
(4) the tiers for data make no sense.
4.95 - 100kb
9.95 - 500kb
14.95 - 1mb
tethering to a laptop for unlimited, 59.95
unlimited mobile phone usage with 1mb storage for picture messaging, 69.95.
This can’t really be based on usage - we know that when you tether, you use a laptop browser way more than you would use a mini, reduced functionality browser on a mobile phone. Yet the mobile browser plan is more expensive.
Additionally, no one in their right mind who wants data is going to want 100kb of it. They want it when they want it, and no one pays attention to the kb you pull down when you’re trying to load a page. Here’s the deal: Every cell co. gets this wrong. Plateau gets it very nearly right on SMS, and very very wrong on internet. They’re the same bits.
Sell one plan for phone use, and another for tethering. $20 for unlimited SMS and unlimited internet, $30 for the same, with the additional ability to tether.
Cell companies are voice and internet service providers. They just don’t know it yet.
People don’t shop for them based on their portals. People don’t shop for them based on their ringtone sales site, or their music store that sells music you can only play on the phone.
People buy cell phones to communicate. If that means communicating via voice, or data (remember, it’s all bits. SMS and MMS are just broken forms of email. browsing is bits.) that’s why we buy. So sell us what we want. Reliable service where we want it, when we want it, and without nickel and diming us to death over the quantity we want.
WebPage: http://www.plateautel.com/GSMRates7.pdf
There are two voicemail options. The one that costs double the price lists voicemail notification as a feature. the cheaper one does not list that feature. Yet it also has voicemail notification. So they’re misleading people into paying for the more expensive option for nothing.
There are two slogans, “A Closer Connection” and “Way to go plateau!” -- which is it? Which message am I supposed to care about? Honestly, neither. “A closer connection” sounds more family friendly. “Way to go plateau” sounds like they have self-esteem issues and need to pat themselves on the back for doing a mediocre job.
There is no means to alter plan service online, the customer must go into physical brick and mortar store to alter plan.
There are way too many options. People can’t discern the right option for them when there are too many to choose from. There needs to be a “good, better, best” with three options among those delineations. Separate out the pages into Good, Better, and Best, so that you’re never exposed to more than three at a time, and you’ll be able to make a decision easier.
Plateau could do so much better. As it is, there’s no challenge to pick out what could be improved upon. Sure, some of the complaints are complaints about the cell phone companies in the US in general. The complaints remain true.
CellCos are walled gardens. As long as they all abuse their customers about equally, they can maintain this kind of business. But someday, one of them is going to tear down some walls, and all the others will be forced to respond. The two parties that win in that case are the customers and the one company that opened up first.